How to order publications and what to remember?
Ordering print can seem complicated, especially if you are new to the experience, but it is actually a smooth and logical process if you consider a few key points.
It’s important to be aware of the different steps to ensure quality and timely printing. We’ve put together a guide on how to order prints and what to remember to get the highest quality and best results.
- Identify your needs and goals.
The first step in ordering printed material is to understand exactly what you need. Is it promotional material, product stands, brochures, posters or a special application? Also think about quantities (print run), i.e. how many publications you need. If you have a specific event, campaign or marketing project for which you want to use printed material, it’s a good idea to make this clear from the start. This will help the printer to provide you with the right solution, based on the printing materials, printing technology and finishing.It is also important to think about the impact you want to achieve with the publication. If the event is prestigious, it may be necessary to use more exclusive materials and finishing techniques, such as foil printing or laminating. However, for smaller quantities of material, digital printing may be more suitable. - Select the appropriate printer
Once your needs are clear, it’s important to choose a printing company that can produce the prints you want. Of course, always ask for a quote in advance to be sure of the cost of the project. Different printers offer different printing services, so prices may vary depending on the materials used, printing technology and quantities.When choosing a printer, it is always worth looking at their previous experience and customer feedback. The choice of printer has a direct impact on the final result of the service ordered. - Production files – prepare in advance or ask for help
Publications require specially prepared production files. If you don’t have any files ready for printing, a printer can help you. It is important to make sure that the files are in the right format, with the right resolution, and that bleeds and colour profiles are taken into account. If the files do not meet the technical requirements, this can also affect the final result of the print.Once you have prepared the files for printing, or obtained suitable files from a printer, it is always worth checking the colours, trim lines and other details to ensure accurate print quality. - Pricing and delivery
Once the files are ready and you have received a quote, it is worth specifying what is included in the price. For example, whether the offer includes post-processing, such as laminating or folding, as well as packaging and transport. Before confirming your order, you should take into account how quickly you need the prints. If the project is time-critical, it is important to clearly negotiate the delivery times and the delivery method. - Finishing and finishing
Post-processing, which can include stamping, folding, laminating or other special techniques, is often important when finishing a print project. Post-processing will also affect the functionality and appearance of your print, so it’s a good idea to find out which finishing techniques you need before you start the printing process. High-quality post-processing helps to create a professional and aesthetically appealing end result.
Summary
Ordering prints is a process that starts with defining clear needs and choosing the right printer, and continues with preparing files, obtaining a quote, printing, post-processing and transport. By following all the steps carefully, it is possible to achieve a high quality, bright and outstanding end result that meets your expectations. Working with an experienced printer and having clear communication will help ensure that your printed materials arrive on time and in the format you want.